Print Media Specifications

Print Media Specifications


File Types Accepted

  • EPS
  • TIFF
  • AI, PDF, PSD, PSB files (up to version CS6)
  • CDR files (up to version x5)
  • CDL files (up to version 7)
  • JPEG


 File Setup Requirements

  • All fonts must be converted to outlines/curves
  • All linked images must be embedded or included in artwork files
  • All files should be exported as CMYK

Resolution quality is the responsibility of the sender. Not all graphics to be displayed require the same resolution. i.e. billboards on the side of a freeway commonly are printed at resolutions as low as 15 dpi, whereas printed graphics that would be viewed at eye level or POP commonly are printed at 600 dpi or greater. Make sure that the resolution is "appropriate" for your graphics and please refrain from sending files that are "overkill". Files that we receive that are obviously "overkill" may be returned and a new file be requested.


Artwork Design Considerations

All critical design elements (this includes text, pictures, etc.) should be at least 1.5" from the finished edge of designs intended for banners. This will prevent the stitching of the hem from going through these elements.

Artwork to be printed on non-banner materials (this includes vinyl, poster, etc.) should designed without crop marks or bleeds. Please do not use the artboard/page as your sign blank. Instead, your artwork should have a single hairline box signifying the finished edge. If you require a bleed, please size your hairline box to include one.

When possible, create your artwork using vector art. Unlike raster graphics, vector graphics will not suffer resolution loss due to scaling and will also keep your file size low.

All contour job files should include a cut path on a separate group/layer from the artwork.


All logos are trademarks of their respective owners, and are offered as a convenience for their lawful use only, with proper permission from the copyright or trademark holders. Obtaining logo files from Dolphin Graphics does NOT give you authorization nor permission to use the copyrighted logos without the specific consent of the copyright or trademark holder. Before you use, reproduce or distribute in any manner any logo obtained from Dolphin Graphics, you must first receive the express permission of the holder of the copyright or trademark of that logo. Failure to obtain such permission is a violation under international law.



File Extention Glossary

JPEG Image File
Compressed graphic format standardized by the JPEG (Joint Photographic Experts Group); supports up to 24-bit color, which makes JPEG a good format for storing digital photos; compressed using lossy compression, which may noticeably reduce the image quality if high amounts of compression are used.

JPEG images are commonly used for Web graphics and for storing photos taken with a digital camera. More commonly seen with a .JPG extension.

Tagged Image File (TIF)
High-quality graphics format often used for storing images with many colors, such as digital photos; short for "TIFF;" includes support for layers and multiple pages.

TIFF files can be saved in an uncompressed (lossless) format or may incorporate .JPEG (lossy) compression; they may also use LZW lossless compression, which reduces the TIFF file size, but does not reduce the quality of the image.

Bitmap Image File
Uncompressed raster image made up of a rectangular grid of pixels; each pixel is a different color (or level of gray for grayscale images), which together form an image; zooming in on a bitmap image will make it appear blocky since the size of each pixel increases.

GIF (Graphics Interchange Format)
Image file that may contain up to 256 indexed colors; color palette may be a predefined set of colors or may be adapted to the colors in the image; lossless format, meaning the clarity of the image is not compromised with GIF compression.

GIFs are common format for Web graphics, epecially small images and images that contain text, such as navigation buttons; however, JPEG (.JPG) images are better for showing photos because they are not limited in the number of colors they can display.

GIF images can also be animated and saved as "animated GIFs," which are often used to display basic animations on websites; they may also include transparent pixels, which allow them to blend with different color backgrounds; however, pixels in a GIF image must be either fully transparent or fully opaque, so the transparency cannot be faded like a .PNG image.

Portable Document Format File
Cross-platform document created by Adobe Acrobat or a program with the Acrobat plug-in; commonly used for e-mail attachments or for saving publications in a standard format for viewing on mulitple computers; usually created from another document instead of from scratch.

May contain text, images, forms, annotations, outlines, and other data; preserves fonts and formatting electronically across multiple platforms; appears on the screen as it will when printed on paper. Google and other search engines now index PDF documents, which can be viewed in a Web browser using the free Adobe Reader plug-in.

Can also be created in Mac OS X by selecting "Print..." and choosing "Save as PDF" from the PDF drop-down menu instead of clicking "Print."

Photoshop Document
Document created by Adobe Photoshop, the most commonly used professional image editing program; can include image layers, adjustment layers, layer masks, annotation notes, file information, keywords, and other Photoshop-specific elements.

Supports RGB, CMYK, grayscale, monochrome, duotone, indexed color, Lab color, and multichannel color modes.

Encapsulated PostScript File
PostScript (.PS) file that may contain 2D vector graphics, bitmap images, and text; includes an embedded preview image in bitmap format; often used for transferring image data between different operating systems.

Adobe Illustrator File
Vector image file created by Adobe Illustrator; composed of paths, or lines connected by points, instead of bitmap data; may include objects, color, and text; often referred to as a Illustrator drawing.

Illustrator documents can be opened with Photoshop, but the image will be rasterized, meaning it will be converted from a vector image to a bitmap.

Our Mission


Our Mission is to provide our clients with the most comprehensive branding and marketing solutions and tools that support brand identity to grow their business. Our desire is to establish long term relationships with our clients to continually evaluate and proactively provide new creative ideas and marketing solutions.



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Castro Valley, CA 94546