Castro Valley Marketplace is a new upcoming innovative market hall that came into the East Bay Area. They were looking for a website that carry their brand and engage their customers.
We differentiated this type of website from the rest of the other food hall websites with being more than just a directory for their vendors / tenants. It was to display interesting and relative articles to food topics and recipes as well as events that the spaces in the building will be used for.
So we designed the platform to cater to content in blog formats for relative articles that is constantly pushed to create engagement and returning visits. We also created a space to calendar future events that this unique food hall will hold on also a frequent basis. We laid out informational merchant pages to showcase who they are.